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Relationship Marketing

Relationship Marketing targets building stronger and long lasting relationships with customers, clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. This means catering to the needs of individual customers. The primary element involves studying customer needs and how their …

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Customer Retention

In marketing terms, it’s said that it’s eight times more expensive to get a new customer than to keep an old one. If you serve a customer well, they will be a repeat customer. It costs more from an advertising and time standpoint to generate new customers. It’s More Expensive to Find New Customers than …

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